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DFW Injury Lawyers
LFL Certified 2026 · Score 68Personal InjuryDallas, TX● Accepting new clients
LFL Certified 2026Measured from public recordsYours to display →
68/100LFL Score, every factor measured
10Points from Distinguished
Not statedFee model
FreeInitial consultation
About DFW Injury Lawyers
DFW Injury Lawyers holds six verified offices, three in Dallas and one each in Fort Worth, Arlington and Lancaster, which is the widest local footprint in this ranking, and names its two founders, Pedro de la Cerda and Kevin Edwards.
A free consultation and a 24 hour line, published in English and Spanish. 1,437 reviews at 4.93, the highest average of any firm here above a thousand reviews. It states no fee model in terms we could record.
What this firm has earned Every one from a measured value, with the evidence behind it
LFL Certified 2026
Scored 68 out of 100 on measured evidence, above the 70 this tier requires, with every eligibility gate its state allows us to check cleared.
1,434 client reviews
Counted across 6 verified Google Business Profile listings, not collected by us and not solicited through us.
4.93 average over 1,434 reviews
A high rating is easy at low volume and hard to hold at this one. Pillar C scores it against the market rather than against five stars.
Service in Spanish
Published by the firm on its own pages, which is how this was measured rather than assumed from a name.
54 results published
Across 6 case types on the firm's own site. We read the page and counted what is on it; the amounts are the firm's and we have not confirmed them.
LFL Certification Score Scored under Methodology v2.0 · rows tagged Registry, Observed or Ahrefs are measured; rows tagged Illustrative are sample values pending full verification
68out of 100
LFL Certification Score · Methodology v2.0Scored across 68 of the 68 points this firm's state lets anyone measure, out of 100 in the methodology: 32 of them need a register that Texas does not publish for us to read. Anything unscored counts neither for nor against the firm.
LFL Certified
2 of 5 eligibility gates passed. 3 could not be answered from the available records (G1, G2, G3) and do not count against the firm. Strongest pillar: C; most headroom in pillar A (3/25).
LFL Certified 2026 · re-verified Nov 5, 202610 points to Distinguished
78 needed · A+B+C floor met (88% of the A, B and C points assessed)
Most headroom: E1 Free consult & fee transparency: +5 available · D2 Search authority: +4 available · D1 Website trust & experience: +3.5 available
G1 LicensureNot published by TXTexas does not publish an attorney register we can query, so licensure is not verified here. The state's own attorney search is the place to check it.
G2 DisciplineNot published by TXTexas does not publish a disciplinary register we can query.
G3 Entity & officeNo answer in the recordNo matching entity on the Texas list of active franchise taxpayers. Texas does not require a sole proprietorship or a general partnership to pay franchise tax, and an exempt entity is left off as well, so this is a check this source cannot complete rather than evidence against the firm. The state's own SOSDirect service can settle it for a fee
G5 WebsiteSite has served over HTTPS, a working phone number published, 2 named attorneys published.
G6 Footprint1,437 public client reviews across 6 Google listings, above the 10 minimum, and the firm's domain has been registered since 2012-03-25, so it has been operating for more than a year
AProfessional Standing3/25
A2 Experienceno queryable sourceTexas publishes no attorney register we can query, so years since admission cannot be established here for any firm and this is not scored.0 / 10
A6 Roster verifiabilityno queryable sourceTexas publishes no attorney register we can query, so the roster is not verified here and this is not scored.0 / 9
A5 AccountabilityObservedmember of State Bar of Texas, Texas Trial Lawyers Association, Dallas Trial Lawyers Association · no professional liability cover disclosed, which is not scored here: plaintiff firms in this market do not publish it, and an absence shared by every firm separates none of them3 / 3
BPublished Outcomes13/15
B1 Results publishedFirm-submitted54 results published on the firm's own site, counted from stated amounts6 / 6
B2 SpecificityFirm-submitted6 case types named; no court or county named, so no result can be looked up3 / 5
B3 Results disclosureFirm-submittedPrior-results disclaimer present beside the published results4 / 4
CClient Experience18/20
C1 Authentic volumeObserved1,434 Google reviews · Google Business Profile via Places API. 6 listings, counts summed and rating weighted by count5 / 5
C2 Rating qualityObservedGoogle rating 4.93 over 1,434 reviews → Bayesian 4.92 (prior 4.83 weighted as 100 reviews, from 1410 scored firms) · single platform, Google only6 / 6
C3 Review recencyGoogle11 of 30 sampled reviews are from the last 12 months (newest 2026-09-04) · a sample of five per business listing, not every review2.5 / 5
C5 Complaint shareGoogle0 of 30 sampled reviews rate 1 or 2 stars · a sample, so this is the shape of the complaints rather than a count of them4 / 4
DDigital Presence & Authority8/25
D1 Website trust & experienceObservedCWV fail · no fee statement · privacy policy · no disclaimer · fresh content · scored out of 5 of the 7: nothing has measured accessibility or bar numbers on bios here yet, so it is not counted against this firm1.5 / 5
D2 Search authorityAhrefs · 2026-09-16DR 44 → 79th pct of 19-firm cohort (median 37) 2/3 · 957 referring domains, 53th pct 1/2 · 142 organic keywords / 864 visits·mo, 44th pct 1/2 · brand demand 0/1 (pending)4 / 8
D3 Local presenceGoogle6 operational Google Business Profile listings · 10 or more photos, which is where the API stops counting · 5 categories, hours published, which almost every listing here has and so separates nobody · the services list, Q&A and recent posts are owner-side fields the Places API does not expose, and NAP consistency across citations and local-pack rank have no source here, so the rest of this sub-factor leaves the scale rather than being scored as unearned1 / 1
D4 Content, E-E-A-T & schemaAhrefs · 2026-09-16JSON-LD detected 1/1 · not assessed on any firm yet, so content depth and earned media and AI citations leave the scale (4 pts)1 / 1
EAccess & Responsiveness5/15
E1 Free consult & fee transparencyObservedFree consultation · fee model not published · the fee percentage itself is not published1 / 6
E3 Languages & accessibilityObservedEnglish, Spanish1.5 / 4
E4 AvailabilityObserved24/7 intake line2.5 / 5
Next automated re-check: Dec 1, 2026 · Cohort: Dallas x Personal Injury (20 firms measured)How the score works →
Digital presence snapshot
Pillar D signals, re-measured monthly. Paid advertising is not scored.
Domain authority
44· 79th percentile
957 ref. domains · cohort median 37 · Ahrefs rank 1.1M
Observed · Ahrefs, 2026-09-16Trust pages
3 / 3
privacy policy · attorney bios · blog
ObservedCore Web Vitals
Failmobile
Performance 49
Observed · PSI, 2026-09-22Practice areas 6 areas · primary focus highlighted
Case results Only results verified against court records or documentation show amounts
What the firm publishes itself
DFW Injury Lawyers lists 54 case results on its own website, across 6 case types. The page carries its own disclaimer about past results. We have read the page and counted what is on it. We have not confirmed the amounts, so none are repeated here.
motor vehicletruckpremiseswrongful deathpedestrianproduct liability
See the firm's own results page ↗Results are specific to their facts and do not guarantee similar outcomes. Firms submit results through their own panel; only results we can substantiate are published with amounts.
Attorneys 2 attorneys · listed by the firm, licensure not yet checked against the Texas attorney register
PC
Pedro “Peter” de la CerdaFounder
KE
Kevin L. EdwardsFounder
Client reviews
4.9
★★★★★
Based on 1,434 Google reviews · Google Business Profile via Places API. 6 listings, counts summed and rating weighted by count · Quotes below are testimonials published by the firm
Offices 6 locations · main office: Dallas
Dallas1341 W Mockingbird Ln #580w, Dallas, TX 75247, USA
Dallas1005 W Jefferson Blvd #200, Dallas, TX 75208, USA
Dallas10935 Estate Ln Ste S436, Dallas, TX 75238, USA
Fort Worth4200 South Fwy Ste 414, Fort Worth, TX 76115, USA
Lancaster3200 W Pleasant Run Rd #320, Lancaster, TX 75146, USA
Arlington1600 E Pioneer Pkwy Ste 530, Arlington, TX 76010, USA
Frequently asked questions
How much does DFW Injury Lawyers charge?
DFW Injury Lawyers publishes no fee terms on the pages we read, so none is recorded on this profile. An absence here is not a claim that the firm has no fee arrangement, only that it does not state one publicly. The rate itself is not published, so ask for it in writing, along with how case expenses are handled and whether they come out of the recovery before or after the fee. The first consultation is free, which is the place to ask.
Does DFW Injury Lawyers offer a free consultation?
Yes. DFW Injury Lawyers publishes a free initial consultation. The intake line is published as open around the clock and it publishes material in Spanish.
Where does DFW Injury Lawyers have offices?
DFW Injury Lawyers publishes six offices, among them Dallas, Fort Worth, Lancaster and Arlington. Addresses and the Google listing behind each one are on this profile under Offices.
Who are the attorneys at DFW Injury Lawyers?
DFW Injury Lawyers names two attorneys on its own site, and each is listed on this profile with the page we read them from. They have not been checked against a state register: Texas does not publish an attorney register we can query, so licensure is not verified here. The state's own attorney search is the place to check it.
Are the case results DFW Injury Lawyers publishes verified?
No. DFW Injury Lawyers publishes 54 case results with amounts on its own site. We counted them and we did not confirm them: the figures are the firm's. Pillar B scores whether a firm publishes outcomes and discloses them properly, including whether a prior-results disclaimer appears beside them, not whether the amounts are right. Past results do not predict another case.
What has Law Firm Listings verified about DFW Injury Lawyers?
DFW Injury Lawyers scores 68 and sits at Verified. Passed: website and footprint. Did not pass: entity registration. Could not be answered from any public source and therefore counts neither for nor against the firm: licensure and discipline. Every row of the scorecard above names where the value came from and when it was read. Nothing on this profile was supplied by the firm for payment, and no placement here can be bought.
Yours to display
Show this on your site
DFW Injury Lawyers has earned these 7 badges. They are free, they are not for sale, and each one links back to this page so anybody can read the evidence behind it. They are also live: the file is rebuilt every time we re-measure, so a badge on your site says what is true today rather than what was true the day you copied it.
LFL Certified 2026
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</a>Ranked 4th of 20 · Personal Injury · Dallas
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</a>Ranked 4th of 19 · Car Accidents · Dallas
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</a>Ranked 4th of 19 · Truck Accidents · Dallas
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</a>Ranked 4th of 18 · Wrongful Death · Dallas
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</a>Ranked 4th of 18 · Slip and Fall · Dallas
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</a>Ranked 4th of 17 · Motorcycle Accidents · Dallas
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